All markets are cyclical. As an investor, you need to understand the real estate cycle — or become a victim of the next real estate crash.

But that doesn’t mean you should try to time the market. Instead, just understand where we are in the housing market cycle at any given moment, and how to protect yourself against future housing downturns.

The real estate market will dip, sooner or later, deeper or shallower. That simply leaves the question of how well you’ve prepared for the ups and downs of the real estate life cycle.


The Normal Real Estate Cycle

In a real estate crash, demand disappears even as supply continues growing. Because construction takes many months or even years to complete, it takes time for new supply to slow down to meet lower housing demand.

Buyers and sellers alike get spooked by falling home prices, and the entire real estate industry contracts. But at a certain point, prices drop low enough to spur demand again. Real estate prices level off, and gradually start climbing again in the recovery phase.

Real estate values rise alongside demand, and then as values rise, supply follows suit. Property owners increasingly grow tempted by high housing prices to list their home for sale. Homebuilders gradually pick up the pace of construction, until once again housing inventory starts outpacing demand. Eventually a housing bubble can form, when prices outpace local supply and demand.

Because it’s worth a thousand words, here’s a real estate cycle chart courtesy of Marshall Funding:

real estate cycle

Notice that vacancies are the metric used to measure the balance between supply and demand. In your particular real estate market, pay close attention not just to the actual vacancy rate, but also to the direction that vacancies are trending. Decreasing vacancies indicate an upward-bound market, while increasing vacancies represent a market poised to drop.

As a final note, keep in mind that all housing markets are local. Often, different cities will be in different phases of the housing cycle, and undergo real estate crashes at different times.


The Role of Interest Rates

When inflation runs too hot, or the economy appears to start overheating, central banks raise interest rates. Since most property buyers use financing, that raises the cost to buy real estate.

For example, a 30-year mortgage for $400,000 at 3% interest costs $1,686 per month. At a 6% mortgage rate, the same loan costs $2,398 — over $700 more per month.

That means homebuyers (and investors, for that matter) just can’t afford to spend as much on properties. Demand dries up, which in turn pushes prices down.

Higher interest rates also make it harder for businesses to borrow money to grow and hire. That cools down the economy, and can lead to recession, which can further suppress property prices.

In recessions, the Federal Reserve lowers interest rates again, making it cheaper to buy real estate and spurring business growth. Which, of course, causes an expansion phase, and the real estate cycle continues.


Corrections Mean Opportunity

Real estate investors can make money at any phase of the housing market cycle. But housing market crashes create an especially juicy opportunity.

When other buyers are huddling on the sidelines and gnashing their teeth about lower home values, investors can buy at a discount. Think of it as an occasional “sale” on real estate.

Nowadays, real estate investors lament “It’s so much harder to find a good deal than it was in 2013!” But they forget just how spooked most buyers and investors were in 2009-2013. It’s easy now, after years of strong home value appreciation, to talk about how cheap real estate was back then. But most people were too scared to touch real estate at the time — and that’s why it was so cheap.

The next time prices drop in a housing market correction, instead of standing on the sidelines, consider investing instead.


Protecting Against Real Estate Crashes

“It’s all well and good Brian to tell me to jump in and buy real estate when it’s just crashed, but how do I protect myself?”

Great question! I’m glad you asked. Here are five ways you can avoid losing money in the next real estate correction, starting today.


1. Invest Based on Today’s Cash Flow, Not Tomorrow’s Appreciation

In a real estate correction, home values drop. But rents may not drop at all — in fact, they sometimes rise!

When you buy real estate assuming that it will appreciate, you are speculating, not investing. Sure, the property may appreciate; or it may plummet in value by 25%. You don’t know, nor do you have any control over the larger real estate market.

Instead, invest based on today’s rental cash flow. After running the numbers through a rental property calculator, are you satisfied with your cash flow and ROI? If the property temporarily drops in value but the rent stays the same, will you still be content with your investment?

If the answer is no, look for a property that offers better long-term cash flow.

Start Investing in Real Estate with $10

Compare real estate crowdfunding platforms including:

Real Estate Crowdfunding Comparison

Rents Rarely Collapse

Rents are far, far more stable than home values over time. To illustrate this point, check out this graph charting the U.S. rent index since 2000, courtesy of the Federal Reserve:

Note that rental rates did flatline during the Great Recession. But they didn’t crash in the financial crisis like home prices did. 

Housing values drop by far more in housing market corrections. Consider the following chart showing median U.S. home values since 2000:

One reason is that during real estate crashes, demand shifts from homebuying to renting. No one wants to buy a house when values are in freefall, so they rent instead. Renting is where people retreat when housing markets are in turmoil.

If you base your long-term rental investments based on today’s rents, there’s very little risk of a significant drop in rent. That doesn’t mean rents can’t fall — they can — but even when they do, they don’t fall like home values fall.

As a final chart, take a look at how rental vacancy rates moved since 2000:

You can see vacancy rates rising even as real estate values and rents rose throughout the 2000s, which actually defies the normal housing cycle. It was an advance warning that the housing market was abnormal. Note that in the last eight years declining vacancies have mirrored rising rents and home values, as one expects in a normal housing market.


2. Choose Low-Risk, High-Return Markets

No market is immune from real estate corrections. But some markets are inherently riskier than others, and some markets have a higher risk of rents falling.

Which, as we’ve discussed, is the greatest threat to a long-term rental investor.

So how can you tell which markets are at a higher risk for rents falling?

Before we dive into analyzing local markets, let’s pause for a moment to review what causes rents to decline. Rents fall for three main reasons:

  1. They were overpriced in a rent bubble,
  2. Demand falls and vacancies increase,
  3. Local unemployment rises and tenants lose their ability to pay the rent.

These are not mutually exclusive; one can cause another, or several can occur simultaneously.

As a real estate investor, your first goal must be to buy mathematically, based on research and data, not based on emotions. That sounds easy, but it’s all too easy to fall in love with a property and then overpay or ignore warning signs.

Here are several ways to analyze markets, to buy in areas with a lower risk of falling rents in a housing market correction, and avoid even looking at properties in riskier markets.


Check Real Estate Trends

Start with the most obvious: are rents and real estate values rising or falling?

An easy source for this data is Zillow. I’ll use Phoenix as an example since we recently did a co-investing joint venture in a real estate syndication there.

Phoenix home price growth

Just beware that skyrocketing prices and rents don’t necessarily signal continued growth. Once you get into double-digit appreciation, start worrying about unsustainable growth and a coming real estate market correction.


Review Historical Vacancy Rates

What’s today’s rental vacancy rate? More importantly, what direction is that vacancy rate trending?

For the top 75 metro areas in the US, the Census Bureau provides quarterly rental vacancy rates. Occupancy rates impact a real estate investment’s returns just as much as rent prices.

Beware of any market with rising vacancy rates.


Check Population Trends

Is the population growing or shrinking? While there’s a niche in buying cheap properties in declining markets, it’s tricky and best left to specialist investors.

Buy properties in markets with growing populations. You can check population growth data on the Federal Reserve’s website:

Another measure to look at is the age distribution of the population. Growth markets tend to skew young, with plenty of kids and young adults. Young adults are more mobile and follow strong economies, whereas older adults are often the last to leave declining communities.

You can find age distribution data on

Phoenix age distribution


Review the Economy

Once again, look not only at today’s economic growth and unemployment rate, but at which direction it’s trending.

For county-level data, once again the Federal Reserve offers a beautiful historical graph:

But the unemployment rate and job growth aren’t the only data to check. How diverse is the local economy? Coal mining towns didn’t do so well when coal mines shut down. The same goes for steel mill towns, or auto manufacturing towns (Flint Michigan, anyone?), or any other town over-dependent on a single industry.

To check the distribution of jobs across industries, try

employment by industry

3. Buy Properties with Room for Improvement

Another strategy to avoid losses during real estate market corrections is to buy properties where you can force appreciation. It leaves you the flexibility to either double-down and invest more money into ratcheting up the property’s appeal and asking rent, or leaving it as-is to keep it affordable in a correction.

You don’t want to own the best property in the neighborhood. You can improve your property, but you can’t easily improve the neighborhood.

Buying fixer-uppers leaves room for you to “force equity” by updating it and adding value.

(article continues below)

What short-term fix-and-flip loan options are available nowadays?

How about long-term rental property loans?

We compare several buy-and-rehab lenders and several long-term landlord loans on LTV, interest rates, closing costs, income requirements and more.

4. Less Leverage, Less Risk in a Housing Correction

I overleveraged myself in the lead-up to the last housing crisis. I borrowed the maximum possible loan amount on each property, crushing my cash flow and leaving me upside-down when housing values collapsed.

To protect yourself from a housing crash, lower your risk by using less real estate leverage. Instead of maxing out your loan at 85-90% LTV, consider 65-80%.

With a lower LTV (loan-to-value ratio), you’re less likely to become upside-down in a real estate downturn. You’re also far less likely to feel a cash flow pinch or experience negative cash flow.

Also be careful to avoid variable-interest loans or balloon mortgages. The last place you want to find yourself is forced to sell or refinance in the midst of a real estate correction, because your property will be worth far less. Refinancing is far more difficult during a housing correction, as home values drop and credit markets tighten.

Instead, borrow long-term fixed-interest mortgages for your rentals. Compare rental property loans here.

Another leverage-related strategy to lower your risk is to pay off one of your properties’ mortgages. With one less mortgage, your cash flow jumps, and it leaves you with a free-and-clear property that you can borrow against in an emergency.


5. Improve Your ROI with Better Property Management

Deni and I love to talk about the “Four Horsemen” of rental returns:

    • Rent defaults & evictions
    • Turnovers & vacancies
    • Major repairs
    • Lawsuits

Your job as a landlord is to minimize the risk of each. For example, you can minimize the risk of rent defaults and evictions with obsessively-thorough tenant screening. But it doesn’t end with running credit reports and eviction reports, or the likelihood of an applicant paying the rent on time.

Beyond tenant screening reports, you can minimize your turnover rate by screening for how long an applicant is likely to stay. How stable is their housing history? How stable is their job? How long do they intend to stay? Are they willing to sign a multi-year lease agreement?

Speaking of lease agreements, you can use your lease to minimize the risk of damage and repairs. For examples, see these protective lease clauses.

To completely eliminate the risk of defaulted rent payments, you can insure against it. Literally: Steady offers rent default insurance, so if the tenant stops making payments, they pay the rent while you start the eviction process.

You can also reduce your risk of rent defaults by collecting rent electronically. Here’s an overview in under 100 seconds of how you can automate your property management through an online landlord app like, say, SparkRental’s!

If you do nothing else, focus on only leasing to high-ROI tenants, on pruning your higher-risk and higher-headache tenants, and retaining your good tenants for as long as possible.


Surviving All Housing Market Cycles

Far too many real estate investors lose sleep during housing downturns. They see their equity dropping, and their net worth along with it.

First, remember that equity exists only on paper. It only becomes real upon sale. So? Don’t sell during a real estate market correction!

If your cash flow is strong, you can keep collecting rents and enjoying the passive income. No muss, no fuss. Your equity may have dropped, but who cares? You can ride out the real estate market cycle and watch it rise again.

Earlier, I mentioned how less leverage leads to lower risk in a real estate correction. Another way to lower your risk is liquidity.

The more money you have set aside in an emergency fund, the less exposed you are to any of the curveballs that could come your way in a recession or real estate downturn. You can withstand the occasional turnover or vacancy or repair. With an adequate cash cushion, you don’t need to sell or borrow money if a big expense hits you.

Instead, you’re in a position to buy rental properties at a discount, while everyone else is panicking about real estate.


Final Word

Housing market corrections are nothing to fear, if you invest analytically and remain ready for a downturn at any time.

In fact, many real estate investors look forward to real estate crashes, because it creates fire-sale pricing on properties!

The people who get in trouble during housing corrections are investors who speculate on appreciation, and who overleverage themselves. If you invest based on today’s cash flow, in growth markets with sound fundamentals, with leverage no higher than 80% LTV, you’ll be well positioned when the next real estate correction comes around.

Let the economic cycle roll. You’ll be ready for the next recession phase when it hits, whether tomorrow or in ten years.


What have your experiences been, with real estate market corrections?


More Awesome Real Estate Reads:

I want to know more about…

FREE Webinar: Open $250K in Credit Lines for Investing

On Wed. 3/23/22 at 2pm & 8pm EST, Deni & Brian are hosting Fund&Grow for a free webinar to show you how to open up to $250,000 in unsecured business credit lines for real estate investing.

Free Background Check

Run a FREE housing & identity check!

Credit, criminal, eviction reports also available.

Automate Your Rents

Collect rent by credit card or bank transfer, with one-click income & expense reports, and instant late rent notices.

FREE for landlords 😎

Want to create passive income?


We’ll email a series of videos in our free course,

to help you start earning income from rentals.

Privacy Policy: Your info will never be shared or sold to a 3rd party. Even if Dr. Evil offers us 1 million dollars 🙂

Rental ROI Ebook

Want to earn more from your rentals?


Download our free Ultimate Guide to Higher ROI and be dazzled by the charming wit, disarming frogs and invaluable tips for higher profits and less work.


Free Mini-Course: Passive Income from 2-4 Unit Multifamilies

Free Mini-Course: Passive Income from 2-4 Unit Multifamilies


Ready to build passive income from small multifamily properties?

Over the next week, we'll email you a free series of videos, so enter your best email and let's get started!

You're in! Check your email to confirm, and you can email us directly at [email protected] with any questions :-)

Free Webinar: Earn 15-50% on Passive Real Estate Syndications

LIVE masterclass on Tues. 10/25 @ 8pm EST

Your seat is reserved! Check your email to confirm.

Ready to Build Passive Income?


We'll email you the "recipe," plus a free mini-course on passive income over the next week, so enter your best email!

P.S. We never share your email, ever.

It's on! Check your email to confirm.

Ready to Build Passive Income?

Ready to Build Passive Income?


We'll email you the course videos over the next week, so enter your best email!

You're in! Check your email to confirm.

Ditch Your Day Job: Free 8-Video Course


Our brand new course on how to reach financial independence and retire early (FIRE) with rental properties is open for one week from Oct. 23-30!

You're in! Check your email for the link, or click here for the 1st video!

Share This