At first I was afraid. I was petrified.
That was me at 23, when it came to real estate investing. I was interested in it, and saw everyone around me achieving success with it. But I waited on the sidelines.
By 25, I was still clueless, but now I was cocky, because I thought I knew a thing or two. If there’s anything worse than being paralyzed by your fear and unwilling to act, it’s rushing off the cliff without the parachute of knowledge.
I proceeded to start aggressively buying up properties. I overpaid and then overpaid some more. I didn’t understand how to calculate a rental property’s cash flow properly. And budgeting for CapEx? I’d never even heard of it.
I had no formal training, no coach, no mentor. I learned by trial and error (lots and lots of error). But the good news is anyone can succeed in real estate – if I did it with no training, you can do it with guidance!
Real estate investing remains an excellent way for anyone, not just the rich or impeccably educated, to become wealthy. It requires discipline and finding people to help educate you, neither of which require a Ph.D. or a trust fund.
Here’s what I wish I’d known starting out, that would have saved me hundreds of thousands of dollars in grief.
1. How to Calculate & Forecast Cash Flow Accurately
If you do this right, you’re virtually guaranteed never to lose money.
If you get cash flow calculations wrong, you’ll end up buying bad investments. You will lose money.
You earn your profit from two things: choosing good investment properties and then managing them effectively. Both need to be present for you to earn money. I’ve lost money from buying a bad investment, even though I later managed it well. I’ve also lost money buying a good investment, because I hired a terrible property manager who mismanaged the property to the tune of $30,000 in losses.
But it starts with evaluating potential properties, and forecasting their cash flow.
New investors get cash flow calculations wrong because they think in terms of “What will the property earn me in a normal month?” But that’s not how rentals work; in a normal month, your cash flow will probably look just fine. And then you’ll get a $2,000 roof repair bill. Or the renter will stop paying and you’ll have six months of unpaid rent while you go through the long, tedious eviction process.
You must include less visible, irregular costs in your cash flow calculations. Vacancy rate. Repairs and maintenance. CapEx. Property management fees (even if you’re managing it yourself!). Accounting, bookkeeping and administrative costs.
Rental properties’ cash flow is about averaging out irregular but inevitable costs. I didn’t get that when I was young.
2. Once You Buy a Property, Its ROI Comes from Excellent Management
We touched on this above; it’s not enough to buy a good deal, you then have to manage it for maximum returns.
While property management is a massive field of study in itself, the two most important pieces for maximizing returns are tenant screening and renter retention. In other words, getting good tenants, then keeping them for as long as possible.
The “four horsemen” that kill rental returns are rent defaults, evictions, turnovers and property damage. They can all be avoided through comprehensive tenant screening and disciplined renter retention programs.
Read up on Tenant Screening 101, and if there’s nothing else you ever learn about property management, get tenant screening and retention right.
3. House Hacking Is a Great Way to Get Started
If you don’t own any rental properties yet, consider house hacking for your first deal.
For non-real estate investing nerds, house hacking refers to buying a small multifamily property (2-4 units), moving into one unit, and having the neighboring renters pay the mortgage.
Why is this such a great strategy?
First, you can get a residential mortgage as a homeowner, for a property with up to four units. Lenders will even let you add 75% of the future rents to your income, to help you qualify for the loan. You get a low down payment, a low interest rate, and lower lending fees, as a homeowner rather than an investor.
Beyond the financing advantages, it gives you an up-close-and-personal introduction to managing rentals… and renters. You’ll get a great education from managing your first few rental units so intimately.
Multifamily properties tend to cashflow better than single-family homes, which is another perk. Read Tim’s story about how he, with no real estate investing experience, house hacked a duplex and now lives for free.
But you don’t even necessarily have to buy a multifamily in order to house hack. You can buy a single-family home, and create an income suite. Or you can just rent out the other bedrooms!
4. You Don’t Need the “Perfect Deal,” to Start Investing; You Need a Good Deal
As the saying goes, perfection is the enemy of progress.
There’s no such thing as a “perfect deal” in real estate investing. There are good deals and bad deals. A good deal will have delivered a strong return by the end of each year, even after those uncommon-but-inevitable expenses such as vacancies and repairs.
Which still might require a great deal of work to find. Good deals are out there, but that doesn’t mean they’re littering the MLS and you’ll stumble over a new one every day.
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Set a target for cash-on-cash returns, based on those cash flow calculations we talked about earlier. I recommend aiming for 8-10% to start with, but that’s your decision. Commit to yourself that you will not settle for a deal that earns less than your target, and set out to find a deal that works.
Don’t be afraid to negotiate. Don’t get discouraged. Keep pressing forward until you find a good deal, and forget idealized notions you might have about finding the exact perfect property.
5. Focus on the Fundamentals, and Set the Rest Aside for Later
In support groups I hear new rental investors asking all the time about the “fancy stuff.” Questions like “I’m preparing to buy my first rental property, should I use an LLC or S-Corp, or a trust?”
There’s also a lot of talk about timing the market, or trying to find the perfect financing that gives you that extra 1% of LTV.
Forget that stuff. Or rather, put it aside for years from now. When you’re first starting out, you don’t need to worry about advanced strategies like asset protection. It’s a distraction from what’s most important.
Focus on the fundamentals: calculating cash flow. Screening tenants effectively. Attracting good applicants. Strategies for finding good deals.
You don’t need an LLC for your first property. And timing the market? The best economists in the country are often wrong when they try to predict the market. If they can’t do it, you can’t either.
What you can do is accurately forecast cash flow, so even if you buy a property and its value then drops, you’ll still earn profits from it as a rental. That’s the beauty of rentals: they keep on making money, so you can wait until whenever you’re ready to sell.
6. You Do Need a Cash Reserve, But It Doesn’t Have to Be Massive
As a landlord, even just as a responsible adult, you do need a cash cushion.
Sometimes you’ll be hit with unexpected expenses. It could be the furnace this year, and then next year the air conditioning condenser. Or your tenants could lose their job and stop paying the rent. Or you could lose your job, right at the same moment that the furnace needs replacing.
So yes, you’ll need some cash set aside. But it doesn’t need to be tens of thousands of dollars. If you can cover your own bare-bones living expenses for a couple months, and you have an extra thousand or two set aside for unexpected repairs, you’ll probably be fine.
If you really need it, you can always put some expenses on your credit card – yet another reason to keep a low (or no) balance on your credit card, so that it’s an option for emergencies.
At a certain point, there is such a thing as too much cash. Cash loses money every year to inflation, so you want to keep enough to help you sleep at night, but not so much that you’re losing out on other potential investments.
7. Avoid the Slums
There’s a difference between working-class neighborhoods and slums. If you intend to invest in lower-end/affordable real estate, you need to know that difference very, very well.
When I was in my 20s, I had this grand vision in my head, that I would turn these bad neighborhoods around. What happened instead is these bad neighborhoods turned my wallet upside-down.
If you’re just starting out, I recommend investing at the intersection of working-class and middle-class neighborhoods. The kind of neighborhoods where people take pride in their homes and yards, even if they’re smaller. Neighborhoods where curmudgeonly old men are constantly keeping an eye out, where mothers shake brooms, where the community polices itself.
Take it from someone who has lost a lot of money to bad neighborhoods: don’t invest in them.
8. Network Like Your Income Depends on It (Because It Does)
No, you don’t need to be a smooth-talking glad-hander. But you do need to constantly look for ways to meet local people who can collaborate with you in some way or another.
You need a great real estate agent, preferably one who specializes in investors.
You need a wide range of contractors, from every specialty (including low-cost handymen).
The list goes on: lenders, home inspectors, wholesalers, turnkey sellers. Real estate investing is a team sport.
And as for finding deals, remember something: it’s your network that will produce good deals for you, not your own brilliance. You’re not going to develop a magic formula, a secret algorithm that will make you the best real estate investor alive. But you can build a network that constantly helps you succeed.
Transcending “Fear and Greed”
People talk about fear and greed being the two opposing forces that guide all investments and market movement. Neither is the right state of mind for success in real estate though.
I gave up several good years of real estate investing because I was afraid. Later, I bought deals I shouldn’t have because I was greedy and cocky.
Approach real estate investing as a calculated risk, because that’s exactly what it is. It’s an investment of work up front, to earn ongoing profits and passive income indefinitely. But it still takes work up front.
Real estate investing is not a get-rich-quick scheme. It’s a get-rich-slowly-after-work-and-diligence plan.
There are no free lunches in life, but there are predictable ways to gradually build wealth. I wish I’d known the above when I was younger, because it would have saved me a lot stress, grief and money along the way.
What lessons have changed your life as a real estate investor? Or if you haven’t yet bought any properties, what do you see as your biggest challenges?